Nice to meet you.
Nice to meet you.
Work
A lot has happened in almost 20 years. It all started with Sixt. Then BMW, Saturn, Mercedes, Smart, ATL, BTL, 360° degrees and back. Suddenly there was also a digital, ”Interactive" as it was called in 2005. Not only the times have changed, but also my tasks. Wonderful.
Today my ball pool is huge and colorful. From one cannonball jump to the next. Either serious, impressive or hilarious. From automotive, consumer goods, financials to food and telecommunication. Digital, social, classic, strategy, game and product-business-development, platforms, chatbots teaching courtesy, assistant director, hotel tester and so much more – as one man show, in a team with great partners or as team lead.
Now, let's jump in. A very selective selection and mixture of ideas, work and my way of thinking.
» Click or tap the images to get a bigger view
Showreel
A cinematic round trip through the last 15 years, featuring selected cases in which I have been involved.
thanks to: everyone I worked with
Siemens flexInduction
task: demonstrating the unlimited flexibility and accuracy of the new induction cook top
agency: Heimat Hamburg
client: Siemens
co-creators: Mathias Stiller, Alexander Kumfert, Iconoclast and Edo van Breemen, who also smoothened my rhymes
Siemens brand
task: creating an atmosphere of departure into the new era of intelligent household appliances
client: Siemens
agency: Heimat Hamburg
co-creators: Mathias Stiller, Alexander Kumfert, giraffentoast
Mercedes Benz longcopy ads
task: describing complex state of the art technology in a fascinating way
client: Mercedes Benz
agency: Springer & Jacoby
co-creators: Tobias Ahrens and Nina Gollick, who did the other half of a total of 20 motifs
Ducati
task: an homage to speed and real freedom
client: Ducati
agency: Springer & Jacoby / free work
co-creators: Frank Bannöhr, Andreas Mädler, Marco Antonio di Nasciemento
50 years of Bundesliga
task: celebrating 50 years german ”Bundesliga“ together with the fans
client: DFL
agency: deepblue sports
co-creator: Roman Beesch
Whatever
The Hamburg design duo Rocket and Wink invited me to contribute concepts, ideas and texts for various editions of their own book ”Whatever".
category: freestyle
co-creators: Dr. Gerald ”Rocket" Rocketson and Mr. Wink
Gender pay gap
task: to draw attention online/social media to the fact, that the gender pay gap still exists in 2017
client: Party of European Socialists
agency: KNSK
Sparkasse
task: focus on customer centricity instead of gambling
client: Sparkasse
agency: IWMB
Chatbot Tinka
task: development of the new personality, tonality and intelligence (UX concept, workflows, user stories) of the T-Mobile Austria chatbot ”Tinka“ – reborn in 2019.
client: TMA
agency: Razorfish
co-creators: Imran Sheikh, Philipp Meyer, Katharina Boepple
Kunsthalle Emden
task: inviting people to experience art in a new way and to create it themselves
client: Kunsthalle Emden
agency: Leagas Delaney
co-creators: all creatives whenever they had some time left
Old-, young- and newtimers
It all started with Sixt, BMW and MINI. Continued with Mercedes, Smart, Skoda, VW and many more. Actually, it never ended.
thanks to: all partners, teams and agencies
Latest projects
Pitch König Pilsener, Serviceplan
Own clients:
Creative & Strategy ERP-SaaS
Website for Mountain Guides
Awards
Yes.
I want to say ”thank you" to
Jung von Matt
Springer & Jacoby
Strawberryfrog
Demner, Merlicek und Bergmann
Heimat
BBDO/Interone
Razorfish
Sapient Nitro
Crispin, Porter + Bogusky
Scholz & Friends
MAB/TBWA
Philipp und Keuntje
Kolle Rebbe
Grabarz & Partner
DDB
Perfect Fools
Leagas Delaney
Creature
Frontage/Dentsu
VCCP
Deepblue
Serviceplan
Neue Digitale
Leo Burnett
Ogilvy & Mather
Dokyo
KNSK
Thjnk
Spark44
Hello White Parrot
PCH
Pahnke
Plantage
Palmer Hargreaves
many more and own clients
Coke light
Heineken Onitsuka Tiger
MTV2
Media Markt
Saturn
Mercedes-Benz
Smart
BMW
Audi
Bosch
Siemens
Lamborghini
DB
Converse
Intersport
Under Armour
bwin
ThyssenKrupp
DaimlerChrysler Bank
Land Rover
MINI
Red Bull
Panasonic
Volvo
VW
Mazda
myTaxi
Car2Go
Allianz
AXA
J&B
K•Swiss
Yahoo
ZDF
Cap Gemini
Swatch
Telekom
Arte
Axe
Ritter Sport
Bifi
Holsten
Elbphilharmonie
Ferrero
Müller Milch
Jägermeister
Milka
BenQ
Vodafone
Entega
Skoda
Gelbe Seiten
Salewa
Deuter
NicNac
REWE
check24
Jaguar
More about me
I have been a lot in my life – out of joy and curiosity: musician, DJ, engineer and test driver, referee, event organizer, radio presenter, DJ seminar developer to name a few. In 2001 I also started to become a copywriter. Quite a while. During this time, the communications industry has undergone comprehensive changes. Just like me. Strangely enough, the spirit of research from my studies came back.
That’s why I founded my own company in 2017: play (from Homo Ludens, the person who learns by playing).
At the same time I like to finance my life as a freelance copywriter and strategist. This is how I get around, meet new people and companies. Because one thing has not changed since my birth in 1973: my insatiable curiosity and the joy of creating. Whether in advertising, at play or in my side projects.
Questions? You are welcome: +49 178 680 56 29 or mail@hanneswinkler.at
Education
- Lifelong learning started August 13, 1973
- High school for music
- Studies of polymer engineering and composites
- Test driving and engineering at BMW, Munich
- Copywriting, Creative Direction and Conception
- Coaching and Leadership
- Fluent English, German and Austrian
Obsessions
- Freeriding (snowboard and bike)
- Music (listening and producing)
- Movies (watching and creating)
- Analyzing (current and desired situations)
Startup play
We are developing an artificial intelligence for the video industry, that learns with each video it produces. To enable completely new workflows and applications. No matter if you are a professional or everyday user.
Status quo: public grants, ongoing talks with investors
Perception of AI: a technology that assists people to focus fully on their potential to achieve self-expression and joy.
Playful projects in progress
rocktronics.wtf
It is about the fusion of punk+rock and digital methods to a new live music genre. Together with DJs and musicians from all musical areas, niches and regions, who provide their own riffs, drums, licks and samples.
Since it is still heavy programming work in progress, it will still take some time until we will be able to fill agency Christmas parties with sound. Which we are not planning anyway. Lucky you.
Main tools: Ableton Live+Push, Native Instruments Machine, Kontrol, Traktor and Komplete
Poetry bot
Life can sometimes run in a circle or in a spiral up and down. So there is also a repetitive approach, which can be simulated with electronic production methods: poetry (slam) bot 1.0.
Tools: Ableton Live+Push, NI Micro Machine, Kaos (i)Pad
Rockstar gym
The life of a punk+rock band is like extreme sport: exhausting gigs under glaring light, tourbus anti-comfort, sex and substances.
So rock stars stay slim and slender despite endless beer and drug consumption.
Wouldn't you prefer loud, hedonistic ”rock out" instead of monotonous, fun-free ”work out"?
Therefore we equip the gym-rockers with wearables, which analyze the movements and transfer them into drum-, guitar- and bassriffs. Thanks to automated sync and matching loops, everything sounds f.... awesome.
This is how the gym-rockers develop the music that drives them.
Status quo: Exchange with manufacturer and programmer of the sensors.
”Work out" in progress.